Shop Uptown

Come explore the enchanting atmosphere of Uptown, where every day this time of year feels festive! Walk through streets adorned with cheerful lights, explore storefronts dressed in seasonal splendour, and discover the perfect, uniquely crafted gifts. Find more merry decor as you stroll inside from Saint John City Market, Brunswick Square, and down to Market Square this holiday season. 

On this page, you can browse our retailer map, check the event calendar for seasonal retail specials, and explore Uptown Saint John’s signature shopping programs like the Uptown Saint John Gift Card and Uptown VIP.

Find all the fantastic Uptown retail shops in our map below, organized by retail categories;

• Clothing & Accessories
• Grocery & Convenience
• Gifts & Speciality Shops

Click here to go directly to Google Maps & view the map

Click the icon on the map below to filter by category.

Looking to Shop?

Our Uptown shops are full of surprises, from flash sales and seasonal discounts to pop-up product drops you won’t want to miss. Check our event calendar & select the category “Retail Specials” to see what local retailers have shared lately, and plan your next Uptown find.

Event Calendar & Select “Specials”

Signature Shopping Initiatives

Uptown Saint John Gift Card

Shop, Eat, Drink, Stay, and Experience Uptown by using our convenient Uptown Saint John Gift Card.  A gift for any occasion; it can be used at Uptown Saint John’s delightful specialty stores, boutiques, restaurants, accommodations, theatres, or services.  When you use your Uptown Saint John Gift Card, you directly support the independent small businesses that call our historic uptown neighbourhood home.

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Uptown VIP

This Uptown Business discount/offer card gives you access to some great deals for the year. It only costs $5 and is a great gift idea! You can purchase them at all participating Uptown Saint John businesses; see the complete list on the Uptown VIP page. 

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Uptown Dollars

Uptown Dollars is our original Uptown gift certificate program. We no longer sell Uptown Dollars, but if you have some in your wallet, spend them in Uptown Saint John! They never expire. Visit our Uptown Dollars page to see where you can use them in the Uptown Saint John BIA area on goods and services. 

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