Shop Uptown
Find great shops along every street with modern and vintage clothes, locally crafted items, artwork, shoes, housewares, gift ideas, and more. Be sure to go inside Brunswick Square and Market Square for clothing, gifts, and accessories. The historic Saint John City Market has permanent and pop-up artisans. Uptown Saint John BIA has signature shopping offerings and savings opportunities featured on Shop Uptown.
On this page, you can browse our retailer map, check the event calendar for seasonal retail specials, and explore Uptown Saint John’s signature shopping programs like the Uptown Saint John Gift Card and Uptown VIP.
Find all the fantastic Uptown retail shops in our map below, organized by retail categories;
- Clothing & Accessories
- Grocery & Convenience
- Gifts & Speciality Shops


Looking to Shop?
Our Uptown shops are full of surprises, from flash sales and seasonal discounts to pop-up product drops you won’t want to miss. Check our event calendar & select the category “Retail Specials” to see what local retailers have shared lately, and plan your next Uptown find.
Signature Shopping Initiatives

Uptown Saint John Gift Card
Shop, Eat, Drink, Stay, and Experience Uptown by using our convenient Uptown Saint John Gift Card. A gift for any occasion; it can be used at Uptown Saint John’s delightful specialty stores, boutiques, restaurants, accommodations, theatres, or services. When you use your Uptown Saint John Gift Card, you directly support the independent small businesses that call our historic uptown neighbourhood home.

Uptown VIP
This Uptown Business discount/offer card gives you access to some great deals for the year. It only costs $5 and is a great gift idea! You can purchase them at all participating Uptown Saint John businesses; see the complete list on the Uptown VIP page.

Uptown Dollars
Uptown Dollars is our original Uptown gift certificate program. We no longer sell Uptown Dollars, but if you have some in your wallet, spend them in Uptown Saint John! They never expire. Visit our Uptown Dollars page to see where you can use them in the Uptown Saint John BIA area on goods and services.
We love seeing your shopping photos of Uptown Saint John!
Be sure to tag us @UptownSJ #UptownSJ #LoveLifeUptown