Season of Sparkles

During Uptown Season of Sparkles, we invite you to explore the streets of the Uptown Saint John Business Improvement Association & enjoy our signature event & initiatives. 

Uptown Sparkles

Celebrate the beginning of winter Uptown! We activate the Uptown Saint John BIA on the first Friday of December with music, outdoor firepits, and winter-friendly outdoor activities! Many Uptown boutiques, shops, restaurants, cafés, businesses, and galleries offer special savings and stay open late.

Gingerbread Trail

In December, businesses in Uptown Saint John feature Gingerbread creations in for patrons to enjoy.