Gingerbread Trail

Discover the Magic of The Gingerbread Trail
December 2nd – 24th, 2024
A special kind of magic comes to life in Uptown Saint John every December, the Gingerbread Trail. Picture yourself wandering down snow-dusted streets, discovering gingerbread houses and creative wonders tucked into windows and doorways. For those who’ve visited before, it’s like stepping into a storybook, each with a chapter in a festive tale that winds its way through the heart of Uptown.
New to the Gingerbread Trail? You’re in for a festive adventure! Every December, Uptown Saint John transforms into a holiday wonderland as businesses create gingerbread-themed displays that light up windows and doorways with creativity and charm. This self-guided trail is perfect for families, friends, or anyone looking to add a touch of magic to their winter days.
Take your time strolling snow-dusted streets, soaking in the holiday atmosphere, and marveling at the handcrafted displays. It’s no wonder this event has become one of Uptown Saint John’s most beloved holiday traditions!
How to Enjoy the Trail:
- Start with the Map: Use the map below to plan your route through Uptown.
- Look for the Displays: Spot gingerbread houses and festive creations in shop windows and doorways.
- Snap Photos: Don’t miss capturing the memories at the gingerbread house photo op in Market Square.
- Give Back: Bring a non perishable food donation for a local cause and drop it off inside Market Square.
- Take Your Time: Wander, explore, and enjoy the magic at your own pace.
Presented by the Ginger Agency, sponsored by Uptown Saint John BIA, Crosby Molasses Co, Flewwelling Press, The Hardman Group, Market Square, & Q88.9 Radio.
Explore the 2024 Gingerbread Trail
Below is a map of all the businesses participating in the 2024 Gingerbread Trail. Each stop offers a unique and magical gingerbread display handcrafted with creativity and holiday spirit. Take a look at the map to plan your tour, and be sure to visit as many locations as you can, each one tells its own story!
23 Gingerbread creations to discover!
Bonus Stop visit 80 Prince William Street to see Crosby Molasses’s Gingerbread creation.
Coverdale Centre for Women will be receiving this year’s food donations.

2024 Gingerbread Creations
Take a peek at some of the whimsical displays featured along the trail! Here are just a few photos of the incredible gingerbread creations. We can’t wait for you to see them all in person!







2023 Gingerbread Creations
Get a peek at some of the whimsical displays featured along the 2023 trail! Here are just a few photos of the incredible gingerbread creations.









