Historic architecture and street activity in downtown Saint John, New Brunswick near the Uptown waterfront.

Uptown Saint John

Your Business Improvement Association
Strengthening our area as a shared place to shop, dine, work & explore.

Welcome to
Uptown Saint John, NB

Uptown Saint John is the historic downtown district of Saint John, New Brunswick, located along the Bay of Fundy on Canada’s east coast.

Here, 500+ businesses create a vibrant neighbourhood built on connection, creativity, and local love. Explore our historic streets and connected pedways, home to 65+ restaurants, 65+ shops, art galleries, and live theatre, all just steps from one another.

Couple walking along historic brick street in Uptown Saint John, New Brunswick

EVENTS & ANNOUNCEMENTS

Uptown Sparkles 2026 event graphic featuring the Uptown Saint John skyline and snowflake logo. Friday, December 4, in Uptown Saint John, NB. Free evening festivities from 5–9 PM.

Uptown Sparkles is happening December 4th, 2026

Uptown Saint John VIP Program collage featuring food, retail, dining and services from participating local businesses.

Uptown VIP renews Oct 1st new & continued deals & discounts around Uptown

There is always something happening Uptown!

Outdoor Student Art Gallery on Princess Street

Latest Posts

Uptown St John Gift Card is issued by Peoples Trust Company. Card funds are not insured by the Canada Deposit Insurance Corporation (CDIC) or any other government deposit insurer or agency. Funds do not expire, non-reloadable and no cash access. For Cardholder Agreement or Customer Service: www.getmybalance.com or 1-833-558-1108.