Gingerbread Trail
Discover the Magic of The Gingerbread Trail
December 1st – 24th, 2025
A special kind of magic comes to life in Uptown Saint John every December, the Gingerbread Trail. Picture yourself wandering down snow-dusted streets, discovering gingerbread houses and creative wonders tucked into windows and doorways. For those who’ve visited before, it’s like stepping into a storybook, each with a chapter in a festive tale that winds its way through the heart of Uptown.
New to the Gingerbread Trail? You’re in for a festive adventure! Every December, Uptown Saint John transforms into a holiday wonderland as businesses create gingerbread-themed displays that light up windows and doorways with creativity and charm. This self-guided trail is perfect for families, friends, or anyone looking to add a touch of magic to their winter days.
Take your time strolling snow-dusted streets, soaking in the holiday atmosphere, and marvelling at the handcrafted displays. It’s no wonder this event has become one of Uptown Saint John’s most beloved holiday traditions!
Presented by the Ginger Agency, sponsored by Uptown Saint John BIA, Crosby Molasses Co, & Flewwelling Press.
Explore the 2025 Gingerbread Trail with 30+ gingerbread creations to discover!
How to Enjoy the Trail:
- Start with the Map: Use the map below to plan your route through Uptown.
- Look for the Displays: Spot gingerbread houses and festive creations in shop windows and doorways.
- Snap Photos: Capture your memories while you are out exploring and tag us in them on Instagram @UptownSJ.
- Take Your Time: Wander, explore, and enjoy the magic at your own pace.
- Visit the City Market’s solarium to see a bonus Gingerbread themed painting decorating the windows!
This is a map of all the businesses participating in the 2025 Gingerbread Trail. Each stop offers a unique and magical gingerbread display handcrafted with creativity and holiday spirit. Take a look at the map to plan your tour, and be sure to visit as many locations as you can, each one tells its own story!
Visit Uptown Saint John Inc at 17 Canterbury
Come to our window & count the chocolates to take part in our chocolate counting contest. Scan the QR code to enter your guess. The winner takes home all the chocolates and a $250 Uptown Saint John Gift Card! (Bonus: when you enter, you’ll be emailed a printable colouring page to continue the fun at home!)
2025 Gingerbread Creations
Take a peek at some of the whimsical displays featured along the trail this year! Here are just a few photos of the incredible gingerbread creations.
