Uptown Sparkles

Uptown Sparkles occurs throughout the Uptown Saint John Business Improvement Area (BIA)! The event map highlights everything presented and organized by Uptown Saint John Inc. and our sponsors.

Participating businesses throughout our area create unique festive experiences with special events, pop-ups, and holiday surprises. From twinkling lights and live music to cozy firepits and unique shopping experiences, there’s magic waiting on every corner! Be sure to explore it all!

Click here to visit our events calendar (link goes to Dec 5, 2025) explore our events calendar and discover what local businesses are planning for Uptown Sparkles. New activities are added often, so check back regularly for updates!

There are many ways to get to Uptown Sparkles! Walking, biking, or taking transit are great options, and if you’re driving, carpooling can make parking and navigating easier for everyone. We encourage you to plan ahead to make the most of your visit.

• Walking: Even if you drive or take transit part of the way, once you’re here, you’ll want to explore Uptown on foot. Enjoy the charm of strolling the sidewalks with friends and family.
• Driving: Saint John managed on-street parking & off-street parking lots are FREE after 5 PM, courtesy of the City of Saint John, and there are pay parking garages (Brunswick Square Parking Garage, Peel Plaza Parking Garage, Market Square Parking Garage, & others) within a few blocks of the festivities. Remember, this is a popular night, so carpooling and driving slowly and carefully are encouraged.
• Parking Map: View available parking options on the City of Saint John Parking page.
• Transit: Saint John Transit makes getting here easy! Check the latest bus schedules on the City of Saint John Transit page.

Reminder: Please be mindful of residential neighbourhoods while parking, as many residents rely on street parking.

Parking in Uptown can get busy, especially on a night as popular as Uptown Sparkles! Here’s what you need to know:

• On-Street Parking: Parking is FREE after 5 PM, courtesy of the City of Saint John, but spots fill up quickly.
• Parking Garages: Paid parking garages are available within a few blocks of the festivities. Plan to park and take a short walk into the heart of the event.
• Traffic Tips: Expect tight traffic and plan to drive slowly and carefully through Uptown streets.

Helpful Tip: Carpooling with friends or family is a great way to simplify parking and enjoy the night together.

View the City of Saint John parking map here for a detailed look at parking options.

Taking the bus can be a convenient option for getting to Uptown Sparkles, depending on your location.

• Plan Ahead: Check the latest schedules and routes on the City of Saint John Transit page to see if a bus route works for you.
• Accessible Transit: Saint John Transit’s low-entry buses feature ramps and curb-level boarding, making them easier for passengers with mobility needs.

If transit doesn’t work for you, consider carpooling or parking nearby and walking into Uptown. For accessible route information, visit the Saint John Transit Accessibility page.

Uptown Saint John is a beautiful and historic area, but its design may present some challenges for mobility. While many locations are accessible to those using wheelchairs, walkers, or strollers, there are areas where uneven sidewalks or weather conditions might impact ease of movement.

Here’s what to know:

• Outdoor Activities: Most outdoor events take place in public spaces and on generally mobility-friendly sidewalks. However, conditions may vary, so we encourage visitors to plan ahead and take their time exploring.
• Indoor Locations: Many participating venues, including City Market, Market Square, and Brunswick Square, are accessible to individuals with mobility aids. For specific details, please contact these venues directly. There is a pedway connecting Market Square to Brunswick Square.

For accessible transportation:

• Saint John Transit offers low-entry buses with ramps for curb-level boarding. Check routes and schedules on the City of Saint John website.
• Saint John Accessible Transit is available through Independence Plus Inc. for residents who cannot use standard public transportation.

We recommend planning ahead and enjoying the charm of this historic area at a pace that’s comfortable for you.

All the activities organized by Uptown Saint John are completely free for everyone to enjoy, thanks to the support of the Uptown Saint John BIA and our generous sponsors!

Many Uptown businesses will also have their festive offerings, such as special activities, promotions, or holiday deals, which may vary. Be sure to explore their unique experiences to make the most of your visit!

Daytime Deals & Activities
Many Uptown businesses will have special deals, promotions, and pop-ups throughout the day. These activities vary by business and may start earlier, so keep an eye on their social media for details.

Evening Festivities
The main Uptown Sparkles activities begin in the evening, starting at 5 PM with outdoor festivities like live music, firepits, and sparkling displays. Don’t miss the Mayor’s Tree Lighting at 6 PM, which officially kicks off the night!

Some businesses will offer exclusive deals and activities only during the evening, so explore and take advantage of the full Uptown experience.

For Uptown Saint John Organized Events & Sponsor Activities:
Visit our website: UptownSJ.com/uptown-sparkles.
Here, you’ll find details about activities organized by Uptown Saint John and our generous sponsors.

For Activities Organized by Local Businesses:
Check out our event calendar: UptownSJ.com/events/2025-12-05/.
Many businesses also share updates on their social media pages, so follow your favourites for the latest information.

Follow Us on Social Media:
Stay tuned to our social channels for event highlights, updates, and new information as we get closer to the big day.

Helpful Tip:
Check back often! New updates and activities will be added frequently as the event date approaches.

Yes, there are a variety of dining options to explore throughout the Uptown Saint John BIA:

• Restaurants & Cafés: Uptown is home to many fantastic restaurants and retailers. Check out the Uptown Saint John visitor map to find dining options in the area.
• Pop-Up Food Vendors: Keep an eye out for special pop-up food vendors at locations like the City Market and other event spaces.

Helpful Tip: Many restaurants will be busy during Uptown Sparkles, so we recommend planning ahead. Some places accept reservations, while others operate on a first-come, first-served basis.

'Tis the season to sparkle! Get into the festive spirit with glowing lights, holiday-themed outfits, or any accessories that make you shine bright.

Remember to dress appropriately for the weather, whether snow, rain or a crisp winter breeze; Uptown Sparkles goes on! Layer up for warmth and wear comfortable footwear, as you’ll be walking and enjoying outdoor and indoor activities. Check the forecast before heading out to make the most of your night!

Absolutely! Uptown Sparkles is designed to bring joy to visitors of all ages, making it a perfect outing for families. Kids will love the festive atmosphere, sparkling lights, and exciting activities.

To make the evening easier, we suggest families stay together and consider dressing kids in bright colours or festive lights to keep them visible as the night gets darker and the streets busier.

Uptown Sparkles is a very busy and lively evening with large crowds, bright lights, and festive noise. While friendly dogs on leashes are welcome, it’s important to consider if your pet will be comfortable in this environment.

Most Uptown Saint John Inc. organized activities take place outdoors, and some local businesses are pet-friendly. If your dog might find the atmosphere overwhelming, it’s best to leave them at home for their comfort.

A First Aid Station is available at 17 Canterbury Street, staffed by Saint John Ambulance members from 5 PM to 9 PM. If you need assistance, visit the station, and for emergencies, always call 911 for immediate help.