FREE Horse-Drawn Trolley Rides – Dec 7, 14, and 21

Add to your holiday experience by a shopping day in our quaint and charming city centre.  There is nothing quite like the seasonal trimmings uptown – the lights, the shop windows and the holiday feel of the city at Christmas.

Uptown Saint John Inc. and the Saint John City Market have partnered to offer FREE Horse Drawn Trolley rides around King’s Square every Saturday in December, leading up to Christmas, between 1-3pm.  The trolley stops on King Square North – so gather the kids, bring your date, or venture out on your own to enjoy a nostalgic ride around the decked out King’s Square.

Weather permitting.

Uptown Sparkles 2019

A little extra to celebrate Uptown Saint John this holiday season! We are expanding our ever-popular Uptown Sparkles one night event to two additional days and evenings!

Join the activities on Thursday (Dec 5th) evening at the newly created Night Time Market. Once again, we will open the nighttime market with live entertainment, food vendors, hot beverages, and fire and ice displays!

Our Friday evening (Dec 6th) will be the same as in previous years, kicking off the weekend with the Mayor’s tree lighting, Uptown Sparkles mascot, trolley rides, carollers meandering the streets and much more.

Saturday (Dec 7th) we will be providing some free swag very much like our springtime Shop the Block. We will be handing out fun swag and our advantage cards while quantities last from the USJI office, 17 Canterbury Street beginning at 11am. Also, with purchases from uptown businesses today, receive a ballot for a chance to win $500 in Uptown Dollars! The more ballots you have, the better your chances are.

Season’s Greetings to all – thank you for sharing your holiday memories with us at Uptown Saint John!

Please see the Uptown Sparkles website for all of the details!

Saint John Energy and Uptown Saint John Inc. – A Partnership to Create Uptown Holiday Lighting

Press Release
November 25, 2019



Saint John Energy and Uptown Saint John Inc. a partnership to create Uptown Holiday Lighting

“City sidewalks, busy sidewalks…. dressed in holiday style in the air there’s a feeling of Christmas”


Uptown is certainly dressed in holiday style and one might say the magic happens overnight.  Actually, it does. The beautiful, sparkling holiday lighting is due to the very appreciated efforts of Saint John Energy.  “The blue and white snowflakes are a joint project with some investment coming from both organizations,” says Nancy Tissington, Executive Director of Uptown Saint John Inc.


SJ Energy provides all of the installation for the uptown seasonal lighting and have been housing and managing the holiday lights infrastructure for the past number of years. “The excitement is in the air and we are thrilled to provide this to the community every year,” says Jessica DeLong, SJ Energy – Manager, Stakeholder Relations.


This year, USJI has started investing in Phase I of a new ‘tree wrapping’ initiative.  These brilliantly lit trees will remain shining throughout the year. The future phases will see expansion to other trees on King Street and Prince William Street.  Also, new this year – a glowing family of carollers installed on the 2nd level of the historic bandstand in King’s Square.  It truly is the most magical time of the year in Uptown Saint John, with all of the sparkling lights lending a memorable ambiance to this most festive and joyous season.




Contact Jessica Delong –

Contact Nancy Tissington –



Chop Chop Restaurants present cheque to Lunch Connection

On Friday, November 22, the restaurants who participated in Chop Chop Fall 2019 presented a cheque for $5,532 to Lunch Connection.

$1 from EVERY Chop Chop dish sold during Chop Chop Restaurant Week is accounted for and given directly to this cause.  The Lunch Connection provides free hot lunch programs that serve deserving children and youth of Saint John.

THANK YOU to all how ate out during Chop Chop Fall and to the restaurants for their generosity towards this wonderful community cause.

Pictured in photo:
Amy Barrett-Kay, Event Sponsor, Picaroon’s
Erin Hodge, Representing Lunch Connection
Brian Earle, Representing Lunch Connection
Mark Slader, Representing Lundh Connection
Scott Crowell, President of Uptown Saint John Inc.

Crosby’s Gingerbread Trail 2019

Crosby’s Gingerbread Trail has become a very special holiday tradition uptown.  From November 25 to December 24, view hand-made gingerbread creations at various businesses uptown.  Perhaps try to see every one and pick your favorite!  This is a perfect time to enjoy a relaxing day uptown with all of the seasonal sights and sounds.

See the 2019 Gingerbread Creations here:

Pomodori Pizza .  34 Canterbury Street
Peace of Mind Management .  107 Charlotte Street
Heroes’ Beacon Comics .  25 Charlotte Street
Bubbles & Balms – Saint John City Market
Corn Crib Natural Foods . 88 King Street
Vogue Optical . 75 King Street
Partners Global .  70-72 Prince William Street
InteliSys . 75 Prince William Street
Wild Flours Sweets & Treats .  91 Prince William Street
Scheherazade Books & Music .  97 Prince William Street
Creative Connections .  95 Prince William Street
Hope Grant Ltd .  127 Prince William Street
Cobalt Art Gallery .  111 Prince William Street
Lawtons .  39 King Street, Brunswick Square, Level 1
Saint John Art Club .  Brunswick Square, 2nd Level
Big Brothers, Big Sisters .  Brunswick Square Level 3 (across from Print 3)
Brunswick Square Dental .  Brunswick Square Level 3
Church Street Steakhouse .  10 Grannan Street, 2nd Floor
Chapman Group .  117 Germain Street
Mahogany Manor B&B .  220 Germain Street
Byers Boutique . 38 Water Street
Fundy Engineering .  71 Wellington Row
Angus Miller .  Market Square
Barred Rock Chicken .  Market Square
Crosby’s Molasses .  Market Square Atrium
Grannan’s Seafood & Grill .  Market Square
Hilton Hotel
Inspire Collections .  Market Square
Lemongrass Thai Fare .  Market Square
Manchester Shoe Salon .  Market Square, Level 2
McGill’s .  Market Square
NB Museum .  Market Square
Saint John Ale House .  Market Square
Saint John Free Public Library . Market Square
Samuel & Co.   Market Square, Atrium Level
Tim Horton’s .  Market Square
Taco Toro .  Market Square
Walsh Luggage .  Market Square

Seeking Vendors during Uptown Sparkles!

Uptown Saint John is currently still accepting applications to book a table for the Uptown Sparkles Market at Night and the CentreBeam Craft Market (Dec 5,6).  Join us by adding your own special touch to this wonderful uptown holiday event!

If you are interested and have some holiday goods to share, please return this Sparkles Market Application Form to the USJI office at 17 Canterbury Street or contact

thank you!