Lift Up Local Contest

Saint John, we’ve missed you! Your favorite Uptown businesses can’t wait to welcome you back. Share a photo of your Uptown experience using the hashtag #LiftUpLocalSJ and be entered in a weekly draw to win $50 Uptown Dollars.

Contest Rules:

No purchase necessary. Prize is valued at $50 Canadian dollars, and can be used at any of the participating businesses. One prize winner will be drawn every Friday until the contest closes. Post(s) must be shared publicly on Instagram or Facebook to be eligible for the prize. The winners will be notified via private message on the social media channel of their post.

Uptown Weekend Events – November 8 – November 10

Friday November 8, 2019

Gahan House Nacho Week

November1, 2019 – November 10, 2019 from 11:30am – 10:00pm at Gahan House Port City

Busty and the Bass/A Folly Fundraiser 

November 8, 2019 from 10:30pm – 2:00am at The Public House

Cinderella: The Panto

November 8, 2019 from 10:00am – 11:45am at The Imperial Theatre

DanceQuest 2019

November 8, 2019 from 8:00am – 8:45pm at TD Station

Pioneer Christmas at Brunswick Square

November 8, 2019 from 10:00am – 6:00pm at Brunswick Square

Adam Mowery & The Worry Warts/Butcher/Cassette Tape/Sadie

November 8, 2019 from 10:00pm – 2:00am at Callie’s Pub

Fishstixx/The Trick/Denmother at Taco Pica

November 8, 2019 at 10:00pm at Taco Pica


Saturday November 9, 2019

Gahan House Nacho Week

November 1, 2019 – November 10, 2019 from 11:30am – 10:00pm at Gahan House Port City

Cinderella: The Panto

November 9, 2019 from 1:00pm- 3:00pm at The Imperial Theatre

November 9, 2019 from 7:00pm – 9:00pm at The Imperial Theatre

DanceQuest 2019

November 9, 2019. from 8:00am – 8:45pm at TD. Station

Pioneer Christmas at Brunswick Square

November 9, 2019. from 10:00am – 6:00pm at Brunswick Square

IWK Extra Life Event

November 9, 2019 from 9:00am – 12:00am (November 10) at Hero’s Beacon and Offline Board Game. Cafe

Drag Justice for 554

November 9,2019 from 9:00pm – 12:00am at Foundations Bar

Rage Fist at Taco Pica

November 9, 2019 from 10:00pm – 2:00am at Taco Pica


Sunday November 10, 2019

Gahan House Nacho Week

November 1, 2019 – November 10, 2019 from 11:30am – 10:00pm at Gahan House Port City

Open Mic Sundays at. McGill’s

November 10, 2019 from 10:00pm – 1:00am at McGill’s

Liverpool VS Manchester City Viewing Party

November 10, 2019 at 12:30pm at Bunkhaus Hostel with Cafe & Tap Room

Uptown Dollars

When looking for that perfect gift, give Uptown Dollars! They can be purchased here at Uptown Saint John, 17 Canterbury St. The Uptown Dollars are like a gift certificate that can be used at uptown restaurants, clothing and boutique shops and more.
Uptown Dollars will be on sale Thursday November 14 at 11:00am Sharp. They will be sold on first come first serve basis.

Welcome Bella’s Traditional Ice Cream!

Bella’s Traditional Ice Cream is Saint John’s newest, hippest spot to grab a homemade shake, scoop, or pint to go. Since their Mother’s Day opening, customers have been attracted to delicious scents wafting out the door and onto Germain Street. The family-owned-and-operated homemade ice cream shop’s name pays homage to owner Derek Billingsley’s late grandmother Isabella – his three daughters serve up scoops under a neon sign bearing her name.

Stocking reusable jars, compostable bowls and lids, paper straws and wooden spoons, Bella’s tries to reduce their environmental footprint wherever possible. Compost bins, glass serving dishes and plants dotted throughout the space underline the shop’s Earth-friendly design. Pints in glass jars can be taken home with a $1 deposit, returned to you when you bring the jar back clean (although we recommend refilling them with more of Bella’s delicious ice cream).

The family is constantly experimenting, so you will find new flavours on the menu every time you stop by. We tried the chocolate milkshake and vegan mango strawberry ice cream (in a homemade waffle cone), and we would HIGHLY recommend stopping by this summer to give Bella’s a taste!

Find out more, and keep up with Bella’s:

In Uptown Saint John: 87 Germain Street, open noon ’till 9pm, Monday through Sunday

Facebook: Bella’s Traditional Ice Cream

Instagram: @bellastraditional

Twitter: @bellastradition


Check out some photos of the gorgeous new space below:

All photos by Allie Ruigrok

Lobster Trail is Here!

Seafood season has arrived in Atlantic Canada, and Uptown Saint John is here to help you find a lobster roll! To celebrate the delicious local dish, we’ve launched the Lobster Trail campaign with rack cards to help locals and visitors alike track down a seafood fix. Participating Uptown restaurants offer either a lobster roll, lobster dinner, or both on their summer menu. Check out the list of restaurants offering lobster below:

Steamers Lobster Co.

Britt’s Pub

Gahan House


Saint John Ale House

Social Bar & Steakhouse

Grannan’s Seafood

MIX Resto Bar

Billy’s Seafood Co.

Infusion Cafe and Restaurant




Uptown Events – Canada Day Weekend 2019!

Thursday, June 27

Bay of Fundy Seafood Tasting Tour

11:00AM @ Saint John City Market

Golden Dog Beer Tours

6:00PM @ Picaroons General Store

Saint John Night Market

5:00PM @ South Market Street

Big Tide Joggers and Lagers

6:00PM @ Big Tide Brewing

Women of Distinction Awards

7:00PM @ Delta Saint John

Tin Pan Darlings

9:00PM @ Five and Dime

Sixteen Scandals/Sound Drown/NVN

10:00PM @ Taco Pica

Nick Gay

10:00PM @ O’Leary’s Pub

Country Star Kickoff

8:00PM @ Market Square Boardwalk


Friday, June 28

Exploring Issues Around Climate Change

9:00AM @ the Saint John Arts Centre

Yoga Fridays

12:00PM @ Connexion Works

French Conversation Lunch

12:00PM @ Saint John Free Public Library

Scrabble Fridays

1:30PM @ Saint John Free Public Library

Negroni Week

4:00PM @ Port City Royal

Make Your Own Canoe Paddle

6:30PM @ Saint John Tool Library

Flamenco Guitar

7:00PM @ Taco Pica


7:00PM @ O’Leary’s

Flora/Dash Talk

9:30PM @ Taco Pica

Saturday, June 29

Explorer Saturdays

10:00AM – 5:00PM @ the New Brunswick Museum


4:00PM @ O’Leary’s

Work Whistle Fridays featuring Shakedown Combo

5:00PM @ the Boardwalk Stage

Ethel & Mary’s Pop-Up (vol 6)

6:00PM @ Visitors Shop + Gallery

Work Whistle Fridays featuring Tartan Terrors

8:00PM @ the Boardwalk Stage

Dance Party

10:00PM @ Callie’s Pub


Sunday, June 30

Queen Square Farmers Market

9:00AM – 2:00PM @ Queen Square

MTG Core 2020 Open House

Noon @ Heroes’ Beacon

Men of Fundy Barbershop Quartet Chorus

1:00PM @ Queen Square Farmer’s Market

Movies for Mature Viewers

2:00PM @ Saint John Free Public Library

Irish-Canadian Family Party

2:30PM @ Saint John Free Public Library

Heads and Tails Spirit Company Tasting

4:30PM @ Hopscotch Whisky Bar


5:00PM @ the Boardwalk Stage

John Muirhead

6:00PM @ Bunkhaus Hostel

Tartan Terrors

7:00PM @ the Boardwalk Stage

Jill Barber

8:00PM @ the Boardwalk Stage

Back and Forth RnB Party

9:00PM @ the Kent Theatre


9:30PM @ Taco Pica


9:30PM @ the Boardwalk Stage

David in the Dark

10:15PM @ the Boardwalk Stage


11:15PM @ the Boardwalk Stage

Countdown to Canada Day

11:59PM @ the Boardwalk Stage


Midnight @ the Boardwalk Stage


Monday, July 1

Free Bus Service

All day @ Saint John Transit

Free Loyalist House Tours

All day @ the Loyalist House

Art in the Park

8:00AM @ King’s Square

Beach Volleyball Tournament

8:45AM @ the Boardwalk Volleyball Courts

Mayor and Clerk at the Saint John City Market

10:00AM @ Saint John City Market

Atlantic Skateboard Challenge

10:00AM @ Station One Skate Park

Charity Bingo

11:00AM – 3:00PM @ King’s Square

Saint John Night Market goes Day

11:00AM – 5:00PM @ South Market Street

Canada Day People Parade

11:00AM @ King Street

Official Opening Ceremonies

Noon @ City Hall

Saint Mary’s Band

Noon @ Market Square

Free Admission

Noon – 5:00PM @ the New Brunswick Museum

Free Historic Trolley Rides

Noon – 4:00PM @ Aquila Tours

Multicultural Performances

Noon – 3:00PM @ Market Square Atrium

Free children’s activities

All afternoon @ King’s Square, City Market, Loyalist Plaza & the Boardwalk

Bernard the Magician

3:15PM @ Market Square Atrium

Water Street Dinner Theatre Performance

Noon @ the Boardwalk Stage

Haley McMillan

1:00PM @ the Boardwalk Stage

Nick & Nicole Constantineau

2:15PM @ the Boardwalk Stage


3:15PM @ the Boardwalk Stage

Tartan Terrors

4:30PM @ the Boardwalk Stage


5:30PM @ the Boardwalk Stage

Tartan Terrors

6:45PM @ the Boardwalk Stage

Uptown Ghost Gallivant

8:00PM @ the Boardwalk Lighthouse

David in the Dark

8:00PM @ the Boardwalk Stage

Scott Helman

9:30PM @ the Boardwalk Stage

Grand Fireworks Finale

10:15PM @ Saint John Harbour

We’re Hiring!



Do you love Uptown Saint John? Do you have a passion for helping businesses thrive? Do you have a background in marketing, design or event-planning? If so, we might have a job for you!

The local not-for-profit Business Improvement Association Uptown Saint John Inc. is looking for a self-motivated and energetic individual to fill a full-time Marketing Coordinator position. The Marketing Coordinator is a vital role responsible for creating and organizing our signature events, as well as supporting our membership in the areas of project management, marketing, graphic design, and program implementation. This position involves collaboration with the City of Saint John, the Uptown Saint John business community, and reports directly to the Executive Director.


Responsibilities Include:

  • Promoting & marketing the Uptown area as a place to do business, via with the creation of brochures, banners, rack cards and digital media;
  • Providing a proactive approach to manage all social media platforms;
  • Creating marketing plans & maintaining budgets for each initiative;
  • Organizing and executing events for all business sectors we represent in the BIA;
  • Representing the Uptown Saint John brand through marketing collateral with the highest of standards;
  • Maintaining comprehensive project management records;
  • Remaining updated on, and implementing, marketing best practices;
  • Overseeing and working closely with the Marketing Committee; including maintaining a volunteer team and hosting regular meetings.


Skills and Qualifications:*

The Ideal Candidate should possess the following:

  • Completed post-secondary education in communications/marketing or a related field;
  • A minimum 2 years of related experience;
  • Event management and program delivery; providing goals and outcomes for each
  • Knowledge and understanding of marketing principles and practices;
  • Strong skills and experience with Microsoft Suite, Adobe Creative Cloud Suite, and social media;

Adobe InDesign, Illustrator would be considered an asset.

  • Attention to detail;
  • Excellent verbal and written communication skills;
  • Ability to work in a fast-paced team environment as well as independently with minimal direction.

*An equivalent combination of training and experience may be considered. Compensation commensurate with experience.


Application Process:

Applicants are asked to forward a cover letter and curriculum vitae clearly demonstrating their relevant skills and experience. Please include “Marketing Coordinator” in the subject line. Resumes will only be accepted via email to

We thank all those who apply; however, only those selected for consideration will be contacted.

Weekend Events: June 14-16, 2019

Friday, June 14

Bay of Fundy Seafood Tasting Tour

11:00AM @ Saint John City Market

Loyalist City RibFest

11:00AM-11:00PM @ 333 Water St

Noon yoga Fridays

12:10PM @ Connexionworks

Community Fair

2:00PM – 10:00PM @ Harbour Station

Uncorked Saint John Food & Drink Tour

2:30PM @ Saint John City Market

Uptown Saint John Walking Tour

3:00PM @ the New Brunswick Museum

Social Media 101: Business Edition

6:00PM @ the Wheelhouse of Waterloo Village

Knight Fight

6:00PM @ Harbour Station

Golden Dog Beer Tour

6:00PM @ Picaroons General Store

Live Music

7:00PM @ O’Leary’s Pub

Friday Night Entertainment

7:00PM @ Grannan’s Seafood

Hard Charger// Little You Little Me// Baltimore

10:00PM @ Callie’s Pub

Friday Night Live with DJ Travdad

11:00PM @ McGill’s


Saturday, June 15

Patio Day 2019

9:00AM ’till late @ Various Locations Uptown

Loyalist City RibFest

11:00AM-11:00PM @ 333 Water St

Community Fair

12:00PM – 10:00PM @ Harbour Station

Enso Launch Party

3:00PM @ Picaroons

Uncorked Saint John Food & Drink Tour

3:00PM @ Saint John City Market

Live at the Matinee Open Mic

4:00PM @ O’Leary’s Pub

Golden Dog Beer Tour

6:00PM @ Picaroons General Store

Art Battle Provincial Finals

7:30PM @ Sanctuary Theatre

Port City 5 – Tonic – Music and Cocktails inspired by the Prohibition Era

8:00PM @ the BMO Studio Theatre

Shrimp Ring// Young Satan in Love// Maztradamus

10:00PM @ Taco Pica

Alter Ego

10:00PM @ O’Leary’s Pub

Dance Party

10:00PM @ Callie’s Pub



Sunday, June 16

Queen Square Farmers Market

9:00AM @ Queen Square


Loyalist City RibFest

11:00AM-6:00PM @ 333 Water St

Community Fair

12:00PM – 10:00PM @ Harbour Station

Is the Writing on the Wall? Cursive Writing in Today’s Society

2:00PM @ the New Brunswick Museum

BOGO and Board Games

9:00PM @ Saint John Ale House