The U Cast

The Uptown Saint John Business Improvement Association is pleased to bring you “The U Cast”, a semi-monthly podcast on the 1 and 20 of every month.

Hosts Lori Carle and Trish Hamilton talk with key people behind the businesses who make Uptown Saint John the place to eat, shop and play.

Do you want to be featured on “The U Cast”?

Every business has a story and we want to hear yours!

If you are a business in the Uptown BIA we’d love to have a chat! Share your story with other businesses and aspiring entrepreneurs, just email

Plus, we love feedback!

Uptown Saint John is unique, and we want to explore it with U because we all Love Life Uptown!

Trish & Lori

Episode Guide (Click Graphic)




Suzie Hines Hats on the Square

Episode 5: Pam Wheaton & Mishelle Carson-Roy, Heartbreak Boutique & Obscurity

Episode 4: GayeAnn Walsh, Walsh Luggage

Episode 3: Shelley DeMerchant, The Urban Shoe Myth

Episode 2: Kimberley Steele, East Coast Bistro

Episode 1: Paula Radwan, Taste of Egypt

2021 Facade Grant Applications Now Open

Program Overview

The application period for 2021 Facade Grants is now open! Facade Grants are awarded to cover up to fifty percent of project costs, to a maximum of $1000 per PID. Funds are limited and awards are given out on a first-come, first-served basis. To apply, please fill out the form below.

Uptown Saint John 2021 Facade Grant Application



The program provides for a one-time reimbursement, up to 50% (percent) to a maximum of $1000 per PID. Only eligible facade improvements will be considered for funding. Forms must be complete or will be disqualified.

Eligible Buildings

Eligible buildings are commercial buildings with facades visible from the front of the street. New construction does not require occupancy in order to be eligible for this program.

Eligible Expenditures/Activities

Facade renovation activities must involve the general upgrading of a building’s external appearance. Facade program funding is to be used for permanent exterior visual improvements to a street facade or storefront, and is not to be used for structural repairs. Permanent exterior improvements that are eligible include:
– Masonry repairs and tuckpointing
– Repair/replace/preserve (including the exposure and cleaning) historically significant architectural details
– Storefront facade infill and/or reconstruction
– Exterior painting and repairs to the finishes of original buildings


If you are unable to complete the application using the online form above, please use this PDF version and email the completed document to

Welcome New Business: Juniper

The coolest new addition to Uptown Saint John’s retail scene, Juniper opened its doors on Prince William Street on September 2. The lifestyle boutique and refillery offers curated selections of baby items, homewares, clothing, accessories, skincare products and a refill station (find out more about how it works here)! Whether you’re pursuing a zero-waste lifestyle or you’re on a mission to reduce your impact on the earth, Juniper is your new one-stop shop for sustainable solutions.

Upon entering Juniper’s gorgeous storefront, you are greeted by a mixture of soft, natural scents wafting from the refill station. The open-concept store is beautiful and spacious, allowing the carefully curated selection of products to take centre stage.

Proprietor Katelyn Price prides herself on providing beautiful, ethically sourced wares for her customers. Her store’s selection ranges from locally-produced baby clothes to sustainable kitchen products. Whether you’re searching for a beautiful handcrafted housewarming gift or a new statement piece of jewellery, you’ll find it at Juniper.

In the coming weeks, you can look forward to an online catalogue of products on Juniper’s website. For now, check out their website or follow them online:

Storefront: 80 Prince William Street, Saint John
Facebook: Shop Juniper

Take a peek at the beautiful new space below!





Welcome New Business: Port City Pro Shop

Port City Pro Shop opened its doors to the public for the first time on July 15th. Owner Tim Downward opened the Pro Shop following the success of Port City Productions, an event and concert production and rental company operating out of Saint John. By opening the Pro Shop, he expanded Port City’s offerings to include musical gear available for purchase.

At the Pro Shop, you can find everything from new strings for your guitar or a cymbal for your drum kit to pro monitors and mixers. Tim stocks quality musical and production products from Midas, Shure, Allen & Heath, Behringer, MXR, D’Addario, Sonar, Roland and many more. Don’t see what you’re looking for? They’ll order it in!

The Pro Shop service department offers repairs to most stringed instruments, and they are also currently offering in-house lessons for guitar, bass, banjo, mandolin and dobro with Allen Scott. If you’re already covered for repairs or lessons, try out their guitar subscription boxes to keep you stocked with everything you need to keep playing!

Are you missing your favorite music festivals and concerts this fall? While physical distancing rules restrict events from happening, the shop is selling merch from local bands. During Covid, they are also making their Pro Shop products more accessible by offering curbside pickup and free delivery in the Saint John area.

Check out some photos of their hip new store below!

Find Port City Pro:
On Facebook: Port City Pro Shop
By phone: (506) 799-5676


Lift Up Local Contest

Saint John, we’ve missed you! Your favorite Uptown businesses can’t wait to welcome you back. Share a photo of your Uptown experience using the hashtag #LiftUpLocalSJ and be entered in a weekly draw to win $50 Uptown Dollars.

Contest Rules:

No purchase necessary. Prize is valued at $50 Canadian dollars, and can be used at any of the participating businesses. One prize winner will be drawn every Friday until the contest closes. Post(s) must be shared publicly on Instagram or Facebook to be eligible for the prize. The winners will be notified via private message on the social media channel of their post.

Uptown Weekend Events – November 8 – November 10

Friday November 8, 2019

Gahan House Nacho Week

November1, 2019 – November 10, 2019 from 11:30am – 10:00pm at Gahan House Port City

Busty and the Bass/A Folly Fundraiser 

November 8, 2019 from 10:30pm – 2:00am at The Public House

Cinderella: The Panto

November 8, 2019 from 10:00am – 11:45am at The Imperial Theatre

DanceQuest 2019

November 8, 2019 from 8:00am – 8:45pm at TD Station

Pioneer Christmas at Brunswick Square

November 8, 2019 from 10:00am – 6:00pm at Brunswick Square

Adam Mowery & The Worry Warts/Butcher/Cassette Tape/Sadie

November 8, 2019 from 10:00pm – 2:00am at Callie’s Pub

Fishstixx/The Trick/Denmother at Taco Pica

November 8, 2019 at 10:00pm at Taco Pica


Saturday November 9, 2019

Gahan House Nacho Week

November 1, 2019 – November 10, 2019 from 11:30am – 10:00pm at Gahan House Port City

Cinderella: The Panto

November 9, 2019 from 1:00pm- 3:00pm at The Imperial Theatre

November 9, 2019 from 7:00pm – 9:00pm at The Imperial Theatre

DanceQuest 2019

November 9, 2019. from 8:00am – 8:45pm at TD. Station

Pioneer Christmas at Brunswick Square

November 9, 2019. from 10:00am – 6:00pm at Brunswick Square

IWK Extra Life Event

November 9, 2019 from 9:00am – 12:00am (November 10) at Hero’s Beacon and Offline Board Game. Cafe

Drag Justice for 554

November 9,2019 from 9:00pm – 12:00am at Foundations Bar

Rage Fist at Taco Pica

November 9, 2019 from 10:00pm – 2:00am at Taco Pica


Sunday November 10, 2019

Gahan House Nacho Week

November 1, 2019 – November 10, 2019 from 11:30am – 10:00pm at Gahan House Port City

Open Mic Sundays at. McGill’s

November 10, 2019 from 10:00pm – 1:00am at McGill’s

Liverpool VS Manchester City Viewing Party

November 10, 2019 at 12:30pm at Bunkhaus Hostel with Cafe & Tap Room

Uptown Dollars

When looking for that perfect gift, give Uptown Dollars! They can be purchased here at Uptown Saint John, 17 Canterbury St. The Uptown Dollars are like a gift certificate that can be used at uptown restaurants, clothing and boutique shops and more.
Uptown Dollars will be on sale Thursday November 14 at 11:00am Sharp. They will be sold on first come first serve basis.

Welcome Bella’s Traditional Ice Cream!

Bella’s Traditional Ice Cream is Saint John’s newest, hippest spot to grab a homemade shake, scoop, or pint to go. Since their Mother’s Day opening, customers have been attracted to delicious scents wafting out the door and onto Germain Street. The family-owned-and-operated homemade ice cream shop’s name pays homage to owner Derek Billingsley’s late grandmother Isabella – his three daughters serve up scoops under a neon sign bearing her name.

Stocking reusable jars, compostable bowls and lids, paper straws and wooden spoons, Bella’s tries to reduce their environmental footprint wherever possible. Compost bins, glass serving dishes and plants dotted throughout the space underline the shop’s Earth-friendly design. Pints in glass jars can be taken home with a $1 deposit, returned to you when you bring the jar back clean (although we recommend refilling them with more of Bella’s delicious ice cream).

The family is constantly experimenting, so you will find new flavours on the menu every time you stop by. We tried the chocolate milkshake and vegan mango strawberry ice cream (in a homemade waffle cone), and we would HIGHLY recommend stopping by this summer to give Bella’s a taste!

Find out more, and keep up with Bella’s:

In Uptown Saint John: 87 Germain Street, open noon ’till 9pm, Monday through Sunday

Facebook: Bella’s Traditional Ice Cream

Instagram: @bellastraditional

Twitter: @bellastradition


Check out some photos of the gorgeous new space below:

All photos by Allie Ruigrok

Lobster Trail is Here!

Seafood season has arrived in Atlantic Canada, and Uptown Saint John is here to help you find a lobster roll! To celebrate the delicious local dish, we’ve launched the Lobster Trail campaign with rack cards to help locals and visitors alike track down a seafood fix. Participating Uptown restaurants offer either a lobster roll, lobster dinner, or both on their summer menu. Check out the list of restaurants offering lobster below:

Steamers Lobster Co.

Britt’s Pub

Gahan House


Saint John Ale House

Social Bar & Steakhouse

Grannan’s Seafood

MIX Resto Bar

Billy’s Seafood Co.

Infusion Cafe and Restaurant




We’re Hiring!



Do you love Uptown Saint John? Do you have a passion for helping businesses thrive? Do you have a background in marketing, design or event-planning? If so, we might have a job for you!

The local not-for-profit Business Improvement Association Uptown Saint John Inc. is looking for a self-motivated and energetic individual to fill a full-time Marketing Coordinator position. The Marketing Coordinator is a vital role responsible for creating and organizing our signature events, as well as supporting our membership in the areas of project management, marketing, graphic design, and program implementation. This position involves collaboration with the City of Saint John, the Uptown Saint John business community, and reports directly to the Executive Director.


Responsibilities Include:

  • Promoting & marketing the Uptown area as a place to do business, via with the creation of brochures, banners, rack cards and digital media;
  • Providing a proactive approach to manage all social media platforms;
  • Creating marketing plans & maintaining budgets for each initiative;
  • Organizing and executing events for all business sectors we represent in the BIA;
  • Representing the Uptown Saint John brand through marketing collateral with the highest of standards;
  • Maintaining comprehensive project management records;
  • Remaining updated on, and implementing, marketing best practices;
  • Overseeing and working closely with the Marketing Committee; including maintaining a volunteer team and hosting regular meetings.


Skills and Qualifications:*

The Ideal Candidate should possess the following:

  • Completed post-secondary education in communications/marketing or a related field;
  • A minimum 2 years of related experience;
  • Event management and program delivery; providing goals and outcomes for each
  • Knowledge and understanding of marketing principles and practices;
  • Strong skills and experience with Microsoft Suite, Adobe Creative Cloud Suite, and social media;

Adobe InDesign, Illustrator would be considered an asset.

  • Attention to detail;
  • Excellent verbal and written communication skills;
  • Ability to work in a fast-paced team environment as well as independently with minimal direction.

*An equivalent combination of training and experience may be considered. Compensation commensurate with experience.


Application Process:

Applicants are asked to forward a cover letter and curriculum vitae clearly demonstrating their relevant skills and experience. Please include “Marketing Coordinator” in the subject line. Resumes will only be accepted via email to

We thank all those who apply; however, only those selected for consideration will be contacted.