2nd Annual Shop The Block

Shopping Uptown is about experience and we are celebrating our urban retail district with a day of shopping on Saturday, April 6th with our 2nd Annual ‘Shop The Block.’

Uptown, we are unique.  One can walk our beautiful streets and stop into various boutiques and shops as well as stroll from Market Square to Brunswick Square and all the way through to the historic City Market.  During ‘Shop The Block,’ you will enjoy the natural unique uptown shopping experience, and also be treated to special tastes, demos, sights, sounds, and indulgences along the way.

This is a perfect occasion to get some friends together and make a day of it.  Shop, take some photos, eat and sip, perhaps even take in some nightlife and stay the evening, enjoying a nice Sunday breakfast uptown.  It’s all up to you.  On street parking is FREE on Saturdays!


Join the event on FACEBOOK and invite your friends!


First Stop – the Uptown Saint John office at 17 Canterbury for a FREE shopping bag with treats and deals from our uptown businesses (limited quantity, while supplies last).  Also, enjoy some beats on the street from ‘La Reine Queen of Dance!   Forget the box, ‘Shop The Block!’

Watch for dynamic and vibrant pop-up demonstrations by Flamenco en Rouge (performing at Kent Theatre the evening of April 6) while you are out and about during Shop The Block.

Presented by Uptown Saint John Inc.  Sponsors: 97.3 The Wave and Country 94


Below is a listing of participating businesses and what they are treating you to during ‘Shop The Block.’

King Street

The Corn Crib
88 King Street

Enjoy a tax free sale on all essential oils during Shop The Block!

Handworks Gallery
12 King Street


Stop by to enjoy live painting demonstrations, as well as light refreshments!

20 King Street


Stay tuned!


Pristine Life
56 King Street


Stay tuned!


The Urban Shoe Myth
78 King Street

Stop by the Urban Shoe Myth for something ‘Shop The Block’ special!


Vogue Optical
75 King Street

Stop in for your FREE eyeglass cleaner and cloth.

Union Street

Visitors Shop + Gallery
145 Union Street

It’s a Spring Sale during Shop the Block, and we will be serving refreshments during the event.

Coburg Street

Dave Shoots Bookseller
40 Coburg Street

10% off all books (except consignment items), and serving Wendy’s famous homemade brownies all day.  (fruit available as well)

Prince William Street

Craftology SJ
177 Prince William Street

Tax already in the tag!  Enjoy!

Boutique Zekara
101 Prince William Street

Enjoy TAX FREE shopping during Shop The Block!

The Studio on Prince William
87 Prince William Street, 2nd Level

Stop by and snap a photo in the ultra cool photo booth, “self serve” style.  Also, enjoy local artisans in a mini marketplace in the space for a full fun and fabulous experience!

Uptown Vibes Ladies Fashions
80 Prince William Street

We will be giving away a gift with purchase, while supplies last.


TUCK Studio
122 Prince William Street

Tuck Studio will be hosting their bi-annual Holy Tuck: It’s a Floor Model Sale! Starting at 10am, save BIG on select floor model furniture, lighting and decor! First come, first served!

Wild Flours Sweets & Treats
91 Prince William Street

Stay tuned!


Scheherazade Books & Music
97 Prince William Street

During Shop The Block, stop in for refreshments.  A “portable potable + nummy nosh”.  Every purchase will receive a ballot for a draw for a Scheherazade Books & Music gift certificate.

Water Street

Doyle & Day Design
44 Water Street

Doyle & Day Design will be offering 25% – 50% off on Chenna Baree Sneakers, select bags and a a destash sale on an overstock of supplies (fabric, notions, thread etc)

Byers Boutique
38 Water Street

Tax Free at Byers Boutique during Shop The Block!

Canterbury Street

Buckland Merrifield Gallery
36 Canterbury Street

Enjoy the Spring feel of the Buckland Merrifield Gallery walls while enjoying refreshments and pottery throwing demonstrations throughout the afternoon.

On and Off Court
49 Canterbury Street

Save the tax today and enjoy a treat!

Germain Street

88 Germain Street

Gift with purchase for first 25 customers.

The Feel Good Store
89 Germain Street

Tax Free during Shop The Block and giving out bags of Peace by Chocolate chocolate eggs to the first 50 customers.  (10am-3pm)

Heartbreak Boutique
94 Germain Street

Receive a FREE gift for the first 25 customers!  Also, with every purchase – “pick a petal” from the flower of discounts! Super fun at Heartbreak Boutique!


Dr. Brown & Associates
101 Germain Street

$25 off sunglasses during Shop The Block!



Princess Street

Refresh Wellness Studio
91 Princess Street

Stop in and enjoy a roller bottle DIY project that afternoon using essential oils.


One Princess
Strong & Free
1 Princess Street

We will be offering a FREE ‘Strong and Free’ decal with every purchase.

The Saint John City Market

The Butcher’s Daughter
The Saint John City Market, 47 Charlotte Street

15% off purchases during Shop The Block


The Baking Stone
The Saint John City Market, 41 Charlotte Street

2 for 1 – Original Lobster Tails
While quantities last!

Bubbles and Balms
The Saint John City Market, 41 Charlotte Street

Stop by Bubbles and Balms in the Saint John City Market and try your hand at spinning the wheel for a chance to win a % off your order or free product!


Uptown Donuts
The Saint John City Market, 41 Charlotte Street

Stop by for your special ‘Shop the Block’ donut! …while they last!

Charlotte Street

Heroes’ Beacon
25 Charlotte Street

Heroes’ Beacon will be having everything tax free.  And SJ Iron Team (https://www.facebook.com/sjironteam/) will be here to take pictures with.

Grannan Street

Rogue Coffee
36 Grannan Street

Enjoy ‘tax- free’ sale on Rogue t-shirts during Shop The Block!

Station Street

Home Décor Paint Store
125 Station Street (in the Maritime Bus building)

$10  off coupon during Shop The Block.

Brunswick Square

Brunswick Square
30 King Street






Brunswick Square, Level 3

Tax Free all day for Shop The Block

Brunswick Square, Level 2

Enjoy Tax-Free and a special discount during Shop The Block!


Brunswick Square, Level 2

Stop into Bentley and enjoy shopping ‘Shop The Block’ style!


Decor8 Finishing Touches
Brunswick Square, Level 1

We will have a tax free day for shop the block and a $10.00 gift card to be given to the first 40  shoppers  that come into Decor8 Finishing Touches on the Shop The Block Day. The gift  card will expire two weeks after the promotion.


Brunswick Square, Level 2

Lole will be doing a store-wide discount.  As well as doing a draw for  3 –  $50 gift cards.

Also, enjoy a warm up Hatha Yoga demonstration with Ambassador Chanel Carlson in center court at 10am.


Paddington Station
Brunswick Square, Level 2

Free Face Painting with ‘Fantasy Faces by Kadi,‘ 1pm-4pm
Afternoon treats!
Special discounts!


W. Smith & Co. Fine Jewellers
Brunswick Square, Level 2

Stop by W. Smith & Co. Fine Jewellers and pop a balloon to reveal a special discount, up to 50% off, during Shop The Block.



Big Brothers, Big Sisters
Brunswick Square, Level 3




Market Square

Market Square
1 Market Square

Grand Prize Package: With every purchase the day of Shop the Block, your customer will fill out a ballot for a Night Out on Market Square. The package will include a night at the Hilton Hotel, a Spa Day, Dinner at the SJAH, Free Parking and $250 in Market Square gift certificates

Also, each Tenant will be given Market Square gift certificates to use at their own discretion for GIVEAWAYS.  We will provide 16 branded compacts with a number attached to each one.  The customer will pull a numbered compact and that will determine the numbered envelope they will receive for a gift certificate.


Element5 Spa
1 Market Square, Level 2

Tax-free on all regular priced product in-store and 25%off OPI collection nail polishes.


Inspire Collections
1 Market Square, Level 1

Free gift with purchase
20 % off New Spring Clothing
Lots of more in house specials as well as treats!


Manchester Shoe Salon
1 Market Square, Level 2


In store giveaways and specials!


New Brunswick Museum
1 Market Square

Saturday April 6, 2019 – 10 am to 5pm

Hop on over to the New Brunswick Museum Boutique and crack open an egg for a chance to win up to 50% off your Boutique purchase. With a minimum purchase of $10 enter your name for a chance to win our Easter Basket! In time for Easter we have egg decorating kits and supplies, and Easter cards.

Did you know? The Museum Boutique features the work of more than 40 New Brunswick and Maritime artisans – something for everyone.


Samuel & Company
1 Market Square

Tax Free on Regular Price Items


Walsh Luggage
1 Market Square

Joules – Gift with purchase on for New Spring Boots & Jackets, ask within.  Boots & Jackets in selected styles & colours will be 40% OFF

Guess? – Gift with purchase – Buy a new spring Guess purse & matching wallet and GET A FREE TOTE!.  Purses & Wallets are 40% OFF selected styles & colours

Summer Hat Sale – 50% OFF selected styles & colours



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