FOR IMMEDIATE RELEASE
UPTOWN SAINT JOHN REVEALS A NEW IMAGE
Uptown Saint John Inc. is the Business Improvement Association for our city core and our mission ‘supports and empowers businesses in our community to thrive.’ We strive to continue growing in unity with those we support and work alongside daily. In keeping with all other BIA’s/BID’s, locally and internationally, we have moved our brand forward – now more exclusive to us, as a not-for-profit organization, reflecting the synergies and harmonies with our community.
We enlisted the expertise of Alex Weaver Crawford (Crawford Weaver Creative), who led us to a brand that represents us visually. It is modern and casual with a gritty urbanity synonymous with the city we represent. The colors are simple and reminiscent of the historic, brick and mortar tones which are our intrinsic uptown backdrop.
Our tagline/hashtag is also receiving a refresh. We are moving from ‘Live Life Uptown’ to the more inclusive ‘Love Life Uptown.’ This embodies our desire to share energies and emotions with all who love every aspect of our uptown – living, playing, shopping, eating, socializing, loving life uptown!