Uptown Events Grant Application

Uptown Events Grant


As part of our mission to enhance the value and vitality of Uptown Saint John, the not for profit association offers sponsorships for events & festivals within the Business Improvement area.


Purpose of the Sponsorships

Sponsorships are intended to support the marketing or programming of an event, project or program in the Uptown area that meets the Eligibility Requirements below; funds are directly from the membership levy.


Eligibility Requirements


  • Applicant may be a for-profit business or nonprofit corporation and must show joint registry stock documents
  • Applicants are to be events located in the USJI business improvement area. (see attached map)



Review Criteria

The below criteria will be used by USJI as a guide for reviewing and ranking applications.


USJI reserves the right to deny any application for any reason.



  • Proportion of sponsorship request to overall budget must be submitted


Impact to Uptown:

  • Duration and timing of event (how long often will the even benefit the Uptown?)
  • Number of estimated attendees
  • The ability of the event to enhance the Uptown Saint John experience
  • Opportunities for attendees/participants to shop/patronize other Uptown organizations/businesses etc.
  • Ability of the event to increase awareness and participation at the local, regional and national level.


Capacity of Organization:

  • Established organization/event with track record of success
  • Sound marketing plan for the event



  • Number of partners present and/or ability to garner partnerships
  • Ability of event to help unify arts/cultural community


Quality Event Criteria:

  • Does the event utilize parks, plazas and other alternate spaces rather than relying on street closures?
  • Does the event promote Saint John’s unique charm and character?
  • Does the event encourage a safe family atmosphere?
  • Is the event free (or low-cost) and open to the public and provide accessibility?
  • Is the event programmed at a time of year and during times of the day when there are no or few other events of significance already scheduled?
  • Does the event take advantage of public and alternative transportation?
  • Does the event promote visitation to Uptown by tourists and visitors from outlying areas?
  • Ability to support USJI’s Strategic Priorities



USJI will assume no responsibility for, and the applicant will indemnify USJI for and defend USJI against, any liabilities, costs or claims incurred by USJI as a result of the USJI co-sponsorship of a project under this program.



Uptown Saint John Inc. at 506 633 9797 admin@uptownsj.com with any inquiries.


The sponsorship grant application deadline is due by March 01, 2017 at 3pm.  Notification will be given in writing to the successful applicant(s) by March 31, 2017.

All funds will be disbursed according to the completion of the event/project/program.




Celebrate LOVE, Uptown Saint John Style!


Decimal 81:  Decimal 81 is currently working on the Valentine’s Day menu which will be a 5 decimal 81Course tasting with Wine paring and have Partnered with Celebrations In Bloom, who is going to be preparing a dozen of boxed Long Red Steamed Roses that will be available on Valentine’s Day.

Book your reservation today for this lovely fine dining experience.  Phone:  642.8181



Billy’s Seafood:  Billy’s Valentine’s Lovers weekend!

Friday, February 10
Billy's Seafood

3 course Dinner for Two Special
1st – Crab Balls for Two, with Cucumber Dill Aioli.
2nd – Cedar Plank Salmon for Two, Marinated in Dark Rum, Maple Syrup & Fresh Dill. Served with Rosemary and Garlic Baby Roasted Potatoes and Grilled Pepper Salad.
3rd – Red Velvet Cake with Cream Cheese Butter Cream Frosting & Champagne.




Saturday, February 11, Dave Myles performs from 6-9pm

3 course Dinner for Two Special (no regular menu for this evening only)
1st – Crab Balls for Two, with Cucumber Dill Aioli.
2nd – Cedar Plank Salmon for Two, Marinated in Dark Rum, Maple Syrup & Fresh Dill. Served with Rosemary and Garlic Baby Roasted Potatoes and Grilled Pepper Salad.
3rd – Red Velvet Cake with Cream Cheese Butter Cream Frosting & Champagne.

Tuesday, February 14

3 course Dinner for Two Special
1st – Crab Balls for Two, with Cucumber Dill Aioli.
2nd – Cedar Plank Salmon for Two, Marinated in Dark Rum, Maple Syrup & Fresh Dill. Served with Rosemary and Garlic Baby Roasted Potatoes and Grilled Pepper Salad.
3rd – Red Velvet Cake with Cream Cheese Butter Cream Frosting & Champagne.

Call & book your reservations early 672-3474.


The Water Street Dinner Theatre:  In celebration of the Feast of Saint Valentine, The Water Street Dinner Theatre will be performing The Oddfather on both Friday, February 10th and 11th.

Reservations can be made directly with the Delta Saint John, (506) 648-1981.


Manchester Shoe Salon:  Friday, February 10th to Tuesday, February 14th

– 20% discount on new spring arrivals!



Blossoms:  Valentine’s Day is right around the corner! Pre – order and save $ 10 to buy your special someone that berry perfect gift and support local business. Give us a call at our shop, 652 – 7607 or order online at blossomsfruitarrangements.com.


One Princess – Valentine’s Special Package, including some of our most intimate restos and an extra fine AirB&B


Delta Hotels | Marriott, Saint John – Fantastic romantic add-on to your romantic night in the city!


Freixenet Romance Package

Element5 Spa is celebrating Valentines Day all month long, so these specials are good until the end of February!

Vday specials

Italian By Night – menu di San valentino.  Call for reservations:  214.8259

VALENTINES DAY 2017 V3-page-001

Perfumes Plus 633.0074

Two February Specials:pp2

Facials are 10% off

Complimentary Eyebrow Wax with any Lash Extension appointment.



Chipman Hill Suites, 693-1171


Port City Royalport-city-royal

Treat your sweetheart to Port City Royal decadence with their 8 course blind tasting dinner for $70 per person, $30 for the beverage pairing.





New Brunswick Museumnbm

4-14 February: A Valentine’s Day Sale! Visit the New Brunswick Museum Shop on February 4, 5, 7, 8, 9, 10, 11, 12, and 14 to find that perfect Valentine’s Day gift including locally made jewellery, soaps, and Valentine cards. During this period take advantage of the Frequent Shopper Bonus Points at the New Brunswick Museum Shop! From Feb 4 to 14, receive double points on everything in the Shop!




Taste of Egypt



Yuk Yuk’s – Spend Valentine’s with Yuk Yuk’s as Garrett Clark brings his amazingly hilarious stand-up comedy performance to Saint John!

Tickets are 2 for $25!! (Using Promo Code: Valentine)

Please note, this is only a sampling of the love being shared during the Valentine’s Day season.  Most restaurants and many retail businesses will be offering some type of special, so feel free to ask when you visit.

Celebrating Love USJ style!


Five and Dime – Newest Uptown Night Spot

Welcome uptown to the new trendy vinyl record and craft beer bar.  Located in a snug corner on Grannan Lane, the space is intimate, cozy and inviting.  A stage is available for live performances but the turntable area tends to draw attention on most nights.  One notes an extensive collection of oldschool vinyl on the shelves, ready to receive a renewed appreciation.  The bar is full of comfortable corners to snuggle into, a warm charm, and the unique soft ambient melody from vinyl playing in the background.

Owners, Jody and Brian, welcome you to stop by and have a drink anytime.  You won’t want to leave!


5and10small7  5and10small5







Lovely tribute to Jody’s dad, Mark Lee, a legendary Saint John DJ and broadcaster, is rightfully a part of the scene.


Find Five and Dime at 34 Grannan Lane, Saint John
Online:  fiveanddimesj.com
Phone:  898.0020
Facebook:  fiveanddimesj
Twitter:  @fiveanddimesj
Instagram:  @fiveanddimesj

Recap and Winners of the 2016 Saint John Santa Claus Parade

Congratulations to the winning entries, and all who participated in our 64th Annual Saint John Santa Claus Parade.  Mark your calendars for next year – November 18, 2017!




Best in Parade – Saint John SPCA

Best Commercial Entry –        Saint John Energy


Best School –   St. Malachy’s High School



Best Cheerleaders –    Simonds High School Cheerleaders


Best Band –     Air Cadets


Best Community Group –        Saint John Cycling


Chairman’s Choice –    Simond’s High School


Honourable Mention:

Irving Oil Limited

Stella Maris Church

Local 18 Food Bank

St. Patrick’s School


Judging committee:

Norman Jackson, Chairman

April DeWolfe

Bill Thompson

Theo Gagnon

Angela Jackson



Uptown Saint John Business Improvement Assoc.

Ready Rentals

Rogers TV

Saint John City Police

City of Saint John

Saint John City Transit

Saint John Fire Fighters Local 771

SJ Salvage Corps & Fire & Police


Thank you to all who came out and enjoyed the 64th Annual Saint John Santa Claus Parade!

Yuk Yuk’s, We Are So Happy To Have You! Welcome to Saint John!

Yuk Yuk’s, Canada’s National Stand-Up Comedy Club now has a home in Saint John.  We are on the map for comedy and you can come out to enjoy it every Thursday, Friday, and Saturday night in Uptown Saint John.

Steve Barnes, owner of the club, has pulled out all stops in creating the mother of unique and comfortable spaces for comedians to show off their stuff.  Yuk Yuk’s is high calibre and we are thrilled to now have it in our neighbourhood.

Cozy atmosphere, a fully stocked bar, and an impressive green room for the comedians, all lend to a enormity of fun to be had right here in this corner of Saint John.

To find out about the shows, go to yukyuks.com and click, you guessed it, ‘Saint John.’  See you there!






Something VERY cool – the walls in the green room have just started to fill with comedians signatures.  Who knows who we may be entertaining, while they are entertaining us!
Welcome to Uptown, Steve, and Yuk Yuk’s!

Find Yuk Yuk’s at 32 Grannan Street
Phone  658.2568
Find Yuk Yuk’s on FACEBOOK

On and Off Court Celebrates 30 Years Uptown!

Tucked into a quaint and cozy upper floor space at 49 Canterbury Street is a perhaps unlikely (but equally perfect) presence, the pro Racquet Sports Store, On and Off Court.  In this time of big box and sometimes ‘one size fits all’ stores, we have this unique, independent business that carries a wide selection of high quality products suitable for all player levels.  On and Off Court extends one-on-one service and a well rounded inventory of supplies for the racquet sport enthusiast.


Opening their doors uptown on April 15th, 1987, On and Off Court are about to celebrate 30 years uptown.  You don’t get that many years under your belt without superior product and service.  We tip our hats to Sue and her network of support for doing what she does well and adding this special flavour to our diverse landscape uptown!

Find Sue and On and Off Court at 49 Canterbury Street.  506.632.6005, or on Facebook.











Congratulations on 30 years, and here’s to at least 30 more!

Uptown Mugs #61 . Patricia Gallagher



Patricia is a lady who seems to be everywhere and involved with everything.  From retail, events and fundraisers, the Arts & Culture scene, to owning and operating one of our city’s best AirBnB’s at One Princess, she is definitely one of the people who help put us on the map!  We are happy to show off this important lady and the corner of the city she calls home.

Let’s chat with Patricia..


Where were you born/Where are you from?

Born in Montreal, raised in beautiful Burlington Ontario.  I came to the Saint John area 16 years ago to set-up call centers in the region!  I loved it so much I decided to stay… It was such a wonderful pace and way of life and a perfect place to raise my daughter.


How long have you been a part of the uptown scene? 

Three years ago we moved from the Valley to Uptown Saint John to follow our dream of having a home and small business all in the same place.  I have always dreamed of owning a BnB and OnePrincess has allowed me to do that! We have been loving every minute of life uptown! In the short time we have been here we have seen the entertainment and restaurant scene explode. It’s an amazing time to be part of such a positive trend, there is definitely excitement in the air and we look forward to more of our friends joining us uptown!


Name one or two people who you find your design inspiration? 

It’s not hard to be charmed and motivated by those who have gone before me, spending time with friends In their beautifully curated uptown homes has been inspiring in itself! The art housed in these beautiful century homes is swoon worthy alone, not to mention the beautiful laid out parlours and 14 foot ceiling! And no one is afraid to play with colour, it’s fantastic! I also read every home decor magazine in print and am constantly inspired by the way the designers can leverage the beauty of our surroundings to create an atmosphere of beauty, comfort and relaxation in our home.  I’m absolutely consumed with it and enjoy sharing the charm of our historic building with guests and visitors. To have two suites to furnish and decorate has been thrilling, they are both very different but both are equally loved by guests.. I’m already dreaming of their makeovers!


What is your favorite season?

I love them all, but summer is my favorite time of the year.  It is our busiest season with Cruise Ship Passengers in the Shop and AirBnB guests in our suites.  Although this keeps us hopping we still find time to relax on the balcony overlooking the beautiful Harbourfront and steal away to our RV Seasonal Site at Rockwood Park complete with our own “She-Shed”. There is nothing like a dip in Lily Lake, followed by a BBQ and Bonfire on a hot summer’s night.



What is your ultimate favorite snack food?

Poutine! Just ask any uptown restaurant that we frequent! It’s a problem. I’m currently on the hunt for truffle fries if you happen to know anyone who’s dabbling in them! I’m definitely a carbavour, and prefer savoury snacks to sweet.


Coffee, tea, or other?

I do love a good Manhattan!


Any pets?

Oh yes, Mr Buddy and Ms Sugar, two of the most adorable and best dressed minituare blond poodles uptown they even have there own #hashtag They are king and queen on the castle at One Princess!


Most guilty pleasure? 

Pouring through my decor magazines on Sunday morning with coffee and Baileys overlooking the ocean! Honestly I have 6-8 magazines on the go at any time!


What is your worst habit?

Leaving the kitchen cupboard doors open…


Favorite Musician?

STING had got to be my favorite musician of all time, without a doubt! But my favorite Canadian songstress is the beautiful and uber talented Jann Arden her songs all tell a story and touch my heart, every single one of them and she is a wonderful human!


What is your Uptown Insider Tip?

One of my favorite parts about hosting out of town guests is being able to provide them with so much variety in the restaurant/bar scene.  We keep an ever changing list of our favorite go to spots in each genre of cuisine and restaurant style! Its really very impressive! I have yet to have a guest who is craving something delightful and not be able to point them in the perfect direction to exceed their expectation! How lucky are we that our dining repertoire is so diverse! Now I’m hungry!



Find Patricia and One Princess, AirBnB
On the street:  1 Princess Street
Online:  One Princess Air BnB
Facebook:  One Princess
Twitter:  @OnePrincessSJ
Instagram:  oneprincess_shopstayplay
Email: oneprincesssaintjohn@gmail.com

ICS Creative Agency and Uptown Saint John win MARCOM award for website!

We are thrilled to announce that Uptown Saint John Inc. is the co-recipient (along with builder, ICS Creative Agency) of the Platinum Award, presented by The Association of Marketing and Communication Professionals (AMCP).


Uptown Saint John Inc. is Saint John’s Business Improvement Association, representing over 600 businesses and property owners in the uptown core.  In keeping current, social media is one of our integral forms of communication to members and the public.  A state of the art, cutting edge website, adequately representing our unique uptown in look and feel is of utmost importance and we launched a brand new website of this nature a few months ago.

We enlisted the expertise of one of our epic website building companies uptown, ICS Creative Agency, who worked diligently with Uptown Saint John Inc. staff and board/committee volunteers to create a user-friendly, attractive website.  Our Marketing and Events Committee, chaired by Mark Bujold, was elemental in providing pertinent direction.  We are also happy and very fortunate to take advantage of the many uptown talented visual artists, such as Rod Stears Photography, who produced the video on the landing page.


Today, we are happy to share this honour of this award with ICS Creative Agency, and trust that all who use our website will find it a pleasure, and a regular, useful tool in keeping up with what’s happening Uptown.

(Pictured in photo above; Nancy Tissington – Executive Director, USJI, Cathy Hutchinson – Board of Directors, USJI, Morgan Lanigan – President, USJI, Jacques Desjardins – ICS, Cait Milberry – ICS, Brendan Betts – ICS