What We Do



We represent the interests of our members at the municipal, provincial and federal levels. USJI is a member of Downtown New Brunswick, Downtowns Atlantic Canada, the International Downtown Association and IDA Canada.


Planting flowers on main streets, offering beautification grants, holding window display contests and more – we aim to keep Uptown beautiful.

Marketing & Events

Our events include Uptown Sparkles, biannual Chop Chop weeks, Shop the Block, concert series and more – we attract locals and visitors alike to the Uptown core.

Clean & Safe Streets

Our Clean Crew keeps Uptown tidy using a sidewalk vacuum, pressure washer, and plenty of hard work. Spot our team outside painting, weeding, cleaning tree grates, installing doggie bag dispensers and more!


Wayfinding signage, facade grants and holiday lights are just a few of the ways we enhance the Uptown streetscapes. Through our Urban Design and Development committee, we contribute to keeping Uptown vibrant.

Key Documents

2020 Annual Report
2019 Annual Report

USJI Brand Guidelines

2018 Annual Report
2018 Financial Statements
State of the Uptown Report